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Cultivating
Customer Loyalty in a Wired World
Today,
technology is integral to running a successful business
and tools such as e-mail, voicemail and the internet have
become an inseparable part of the everyday workplace.
New technologies designed to make business dealings easier,
faster and less expensive are introduced daily in the
sales, distribution and service arenas; these tools have
created an urgent need to re-emphasize the role that people
play in creating customer loyalty and retention.
In
this interactive presentation, you will discover key strategies
for creating a customer centric organization and cultivating
long-term customer relationships – both on and off
line. This session is targeted for senior executives, managers
and business owners.
Topics
include:
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The
role and benefit of ‘real people’ in the wired
world |
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Is
your company using technology to create closeness or
distance? |
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Creating
a positive customer experience across all channels |
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How
customer centric is your company? |
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The
impact of customer satisfaction on e-commerce |
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Internet
tools for increasing customer loyalty and retention |
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