Strategic Email

Strategic Email is a web-based education program designed to help larger corporations better manage their email and facilitate its incorporation into an overall record management strategy. This program provides an immediate and cost-effective way of addressing the two major challenges of managing corporate email today: reducing the volume of email and minimizing legal risks, based on its content. Click here or scroll down for an outline of the program.

Sterling Consulting Group, in collaboration with lawyers from Reed Smith, one of the largest law firms in the US, present this interactive online program that incorporates Reed Smith’s knowledge of litigation risks and costs associated with email and SCG’s expertise in designing education programs that are engaging and effective.

Strategic Email features Flash animation and audio, and can be viewed in less than 25 minutes. The program can be presented in foreign-language versions and further customized to reinforce the customer’s corporate email policy.

Strategic Email is presented in the following five modules:

Module 1: Appropriate Use of Email

Because email is so convenient and inexpensive, it is the communication channel of choice for most business people. However, it is important to know when you are sending an email message that might be inappropriate. Topics covered in this module include:

• Sensitive subject matter
• Provocative issues
• Areas of conflict
• Opinions and assumptions

Module 2: Email Etiquette

Your emails not only communicate your words, but they also communicate an implied message. The implied message can be either positive or negative. Following an established email etiquette helps to ensure that your implied message is consistent with the message you expressly communicate. Topics covered in this module include:

• Unnecessary CC of postings
• Harassment, spam and flames
• Sloppy grammar, spelling and punctuation
• Unfriendly tone

Module 3: Important Email Facts

This module covers some of the privacy and legal concerns of email, and is customized to include and reinforce the customer’s specific email and internet usage policies and standards. Topics covered in this module include:

• Email as evidence in a court of law
• Ownership of emails
• Privacy of employee’s email
• Email messages as permanent documents

Module 4: The Ins and Outs of Mailbox Management

Every month the volume of email sent to businesses increases. This means the volume of emails that we have to read also increases, which in turn makes our mailbox harder to control. This module introduces some tools and strategies that will help you manage your mailbox more efficiently and make your outgoing messages more effective. Topics covered include:

• Eliminating the clutter
• Establishing a filing system
• Making effective requests
• Top-down message writing

Module 5: Recap and Quiz

Finally, the key points of the program are reviewed and viewers take a quiz covering the main themes of the presentation. Some of the topics included in this last module are:

• Using the E.M.A.I.L. test
• Emails that create rapport
• Eight-question quiz
• Where to go from here